{"id":19773,"date":"2022-09-15T12:50:31","date_gmt":"2022-09-15T07:20:31","guid":{"rendered":"https:\/\/development.ikf.in\/ikf\/?p=19773"},"modified":"2025-12-22T12:14:15","modified_gmt":"2025-12-22T06:44:15","slug":"how-brands-can-leverage-social-media-analytics-to-top-their-marketing-strategies","status":"publish","type":"post","link":"https:\/\/development.ikf.in\/ikf\/blog\/how-brands-can-leverage-social-media-analytics-to-top-their-marketing-strategies\/","title":{"rendered":"How Brands Can Leverage Social Media Analytics To Top Their Marketing Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19773\" class=\"elementor elementor-19773\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84fb0e4 elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"84fb0e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-117ffb5 blogintrocolone\" data-id=\"117ffb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20d6e96 elementor-widget elementor-widget-text-editor\" data-id=\"20d6e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11a484 elementor-widget elementor-widget-text-editor\" data-id=\"b11a484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The importance &amp; influence of social media has increased by leaps and bounds and so has the role of social media analytics. Offering social media services in Pune, the IKF &#8211; I Knowledge Factory, regards social media analytics to be a powerful tool for brands to develop strong bonds with the customers. The ability to engage your clients in a better way, based on specific statistics provided by social media analytics enhances the marketer\u2019s capabilities to convert this engagement to financial gains.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d0a8e elementor-widget elementor-widget-text-editor\" data-id=\"c3d0a8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Importance of Social Media Analytics:<\/strong>\u00a0Social intelligence tools enable brands to understand the user\u2019s preferences, needs, expectations and purchasing behaviour. They help capture insights from conversations taking place across social media platforms and subsequently facilitate the process of consumer profiling, trend analysis and consumer behavior analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fab85dd elementor-widget elementor-widget-text-editor\" data-id=\"fab85dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As you analyze social media data you are able to develop customer-centric vision and craft highly targeted campaigns that drive in quality leads. Following are some of the ways social media intelligence can help you to stay ahead :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd97d77 elementor-widget elementor-widget-text-editor\" data-id=\"fd97d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Predict trends:<\/strong>\u00a0Insights from social media tools when combined with the opinions of specialized media experts help to anticipate emerging trends and make informed decisions. Any top\u00a0digital marketing services in India\u00a0evaluates and uses the insights garnered from social media listening to achieve the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c943415 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c943415\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4a5dd5a\" data-id=\"4a5dd5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d35d171 elementor-widget elementor-widget-text-editor\" data-id=\"d35d171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Understand current &amp; upcoming market trends<\/li><li>Explore potential networking opportunities<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-09fbf1a\" data-id=\"09fbf1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c1d272 elementor-widget elementor-widget-text-editor\" data-id=\"5c1d272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Identify disruptive technologies and innovations<\/li><li>Understand the needs, behaviors, and habits of consumers<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab976c elementor-widget elementor-widget-text-editor\" data-id=\"8ab976c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Prepare ground for better marketing<\/strong> <b>strategies<\/b>:\u00a0Forward-thinking companies use social listening strategies to leverage real-time access to consumer insights. Such analysis enables the companies to use special media engagement data as a measure to increase brand loyalty and sales. More specifically, the analysis of social insights enables brands to do the following:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-996653d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"996653d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f4549b0\" data-id=\"f4549b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-836bba7 elementor-widget elementor-widget-text-editor\" data-id=\"836bba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Manage brand reputation across social media<\/li><li>Refine and adapt marketing strategies in real time<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e6d311\" data-id=\"8e6d311\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4704dd elementor-widget elementor-widget-text-editor\" data-id=\"e4704dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Optimize product development with consumer feedback<\/li><li>Benchmark the strategies of competitors<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-618d735 elementor-widget elementor-widget-text-editor\" data-id=\"618d735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Develop better content:<\/strong>\u00a0Collecting consumer insights with social listening tools can help create content which resonates with the target audience and set you apart from competitors. The social media data allows brands to identify high-value market segments and understand customer expectations -the language they use to express these expectations &amp; channels they use to communicate. All these form the cornerstone for building well-targeted content strategies and are employed by veterans offering Social media services in India \u00a0to craft impactful campaigns.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4fe29 elementor-widget elementor-widget-text-editor\" data-id=\"8e4fe29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Perform competitor\u2019s analysis:<\/strong>\u00a0It doesn\u2019t matter what industry you\u2019re in, marketing is a game of competing for the attention of your audience. Be it traffic, ad placement, followers or sales,you have to compete for the top slot. The benefits of conducting a comprehensive social media competitive analysis are impressive. From identifying rival firms and fine tuning your strategy, to benchmarking your performance and getting ahead, social media competitor analysis on the basis of social media data can touch every aspect of your business performance and contribute to potential success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08c123 elementor-widget elementor-widget-text-editor\" data-id=\"e08c123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Final thoughts:<\/strong>\u00a0In the absence of accurate data, tracking customer journey is difficult and attributing conversions to the right engagements is nearly impossible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee4c72 elementor-widget elementor-widget-text-editor\" data-id=\"6ee4c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Providing\u00a0social media marketing services in Mumbai\u00a0and Pune, we recommend leveraging social media data to bolster your brand&#8217;s social media strategies and build stronger customer connections.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5f922 elementor-widget elementor-widget-text-editor\" data-id=\"4d5f922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you are looking for ways to boost your business online presence and reap benefits of social media strategies, then IKF is the one-stop destination for you! With a long standing in the digital marketing industry and team of social media experts, we can help you make your mark.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68923a0 elementor-widget elementor-widget-text-editor\" data-id=\"68923a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For\u00a0any query or information you call us on\u00a0<a title=\"Call Us\" href=\"tel:+918888866110\" target=\"_blank\" rel=\"noopener noreferrer\">+91 88888 66110<\/a>\u00a0 or e-mail at\u00a0<a title=\"Mail Us\" href=\"mailto:sales@ikf.co.in?Subject=Enquiry%20from%20website\" target=\"_blank\" rel=\"noopener noreferrer\">sales@ikf.co.in<\/a> \u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column 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id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-912e99f elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"912e99f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f9c52ab\" data-id=\"f9c52ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-017c8cd elementor-widget elementor-widget-shortcode\" data-id=\"017c8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a471f9 elementor-widget elementor-widget-theme-post-featured-image\" data-id=\"6a471f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>According to a report in 2017, a large number of marketers used social media for various marketing activities: 97% used Facebook for B2C, 81% used LinkedIn for B2B, and 75% used Twitter for B2B.<\/p>\n","protected":false},"author":5,"featured_media":26471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-19773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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