{"id":20252,"date":"2022-09-15T17:14:10","date_gmt":"2022-09-15T11:44:10","guid":{"rendered":"https:\/\/development.ikf.in\/ikf\/?p=20252"},"modified":"2024-12-17T17:07:14","modified_gmt":"2024-12-17T11:37:14","slug":"7-easy-ways-to-promote-your-matrimonial-business-online-in-2020","status":"publish","type":"post","link":"https:\/\/development.ikf.in\/ikf\/blog\/digital-marketing-for-matrimonial-sites\/","title":{"rendered":"How Digital Marketing Strategies Helps Matrimonial Websites"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"20252\" class=\"elementor elementor-20252\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-04b7eeb elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"04b7eeb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-40e64f3 blogintrocolone\" data-id=\"40e64f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11524596 elementor-widget elementor-widget-heading\" data-id=\"11524596\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why are Matrimonial websites\/apps preferred by the urban and semi-urban youth?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cbf9b elementor-widget elementor-widget-text-editor\" data-id=\"99cbf9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Today, the key facilitator for arranged marriages in India is not limited to our uncles and aunties or neighbours or well-wishers or Punditji\u2019s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls (unlike in the heaven, they were made online).<\/p><p>Jokes apart, according to ASSOCHAM (The Associated Chambers of Commerce and Industry of India) survey, India\u2019s online matrimony business has already crossed a whopping Rs.1500 Crore and will reach Rs 20.6 billion by 2020, predicted Ken Research Pvt. Ltd in 2016.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f30c91e elementor-widget elementor-widget-text-editor\" data-id=\"f30c91e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thanks to the ever-growing number of internet users approximately 500 million internet users, as they have access to cheaper smartphones, faster internet connectivity, 65% of the population is under 35 and a predominant arranged marriage culture, the mushrooming online matrimonial business is here to stay! IKF, as a\u00a0<strong>matrimonial portal development company<\/strong>\u00a0is successfully helping multiple matrimony businesses scale new heights with our portal development solutions. Over the years, we have designed and developed matrimonial websites for our reputed clients that have further strengthened their market position.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1945543 elementor-widget elementor-widget-heading\" data-id=\"1945543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Reasons are:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1031139 elementor-widget elementor-widget-text-editor\" data-id=\"1031139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The functionality of the website provides instant results for matchmaking<\/li><li>It gives you the convenience of checking profiles through matrimonial apps<\/li><li>Membership is pocket-friendly<\/li><li>Features of the website are user-friendly<\/li><li>Provide security of your profile and privacy of account status<\/li><li>Most importantly, they save your time.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a1436 elementor-widget elementor-widget-text-editor\" data-id=\"55a1436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With increasing member registrations on matrimony sites, there is a growing need for matrimonial businesses to not only thrive online but also promote themselves digitally. IKF \u2013 the leading <a href=\"https:\/\/development.ikf.in\/ikf\/digital-marketing-company-in-india\/\">digital marketing company in india<\/a>, share some easy tips to promote your matrimonial business go digital:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7eb0e8 elementor-widget elementor-widget-heading\" data-id=\"b7eb0e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create a matrimony website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc16597 elementor-widget elementor-widget-text-editor\" data-id=\"cc16597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you have a traditional matrimony business, you can combine these efforts with the updated technology to get into the digital space. Opt for\u00a0<strong>matrimony website development<\/strong>\u00a0to give online visibility to your business. About 5 years ago, KPMG survey had reported that there were only 2600 matrimony websites in India. Today we need more such businesses to gain a digital platform considering the increasing number of smartphone users accessing the internet space. <a href=\"https:\/\/development.ikf.in\/ikf\/\">IKF<\/a> will design and develop a fully customized, mobile responsive matrimonial website so that you get maximum traffic and dynamic so that the administrator can take control of the operations part.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7d3158 elementor-widget elementor-widget-heading\" data-id=\"f7d3158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Matrimonial App for your matrimony business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efa24c8 elementor-widget elementor-widget-text-editor\" data-id=\"efa24c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>India is the number one market globally by combined downloads on iOS and Google Play, ahead of the United States ranking 2nd and China (3rd iOS only). The apps can have bots that will inform the user about the registration status to the first meeting with the would-be bride or groom. Apps are an easy and effective way to launch a matrimony business. They increase customer engagement with daily matchmaking profile updates, also serve as a constant reminder of your business and reduce costs of SMS and newsletter services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfc7c3 elementor-widget elementor-widget-heading\" data-id=\"edfc7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Marketing for your matrimony business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196841d elementor-widget elementor-widget-text-editor\" data-id=\"196841d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In today\u2019s digital age, every word counts! Through content marketing strategies and matrimony website maintenance solutions, you can boost your website\/app content to rank higher in the search engine ranking pages. Regular emailers, app alerts, e-newsletter, interesting information or trivia through blogs, can keep your customers engaged and garner interest from prospective ones too.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c64774a elementor-widget elementor-widget-heading\" data-id=\"c64774a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SMM for your matrimony business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0833212 elementor-widget elementor-widget-text-editor\" data-id=\"0833212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A few years ago, Shaadi.com launched a game named \u201cAngry Brides\u201d on its social media handles to spread awareness on the evils of dowry. The campaign was appreciated by over 600,000 people from more than 35 countries. In January, MarathiMatrimony.com collaborated with popular Marathi actor Mrunmayee Deshpande to be the face of their outdoor campaigns after she met her life partner through the matrimony site. They announced the collaboration on the social media platform, where the brand name scaled up to new heights, bringing along visitor traffic and lead generation on the matrimony site. IKF provides one of the <a href=\"https:\/\/development.ikf.in\/ikf\/social-media-marketing-company-in-india\/\">best social media marketing services in India<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fca62e elementor-widget elementor-widget-heading\" data-id=\"7fca62e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO for your matrimony portal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-772dc74 elementor-widget elementor-widget-text-editor\" data-id=\"772dc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Irrespective of the speciality of the website, SEO is a long-term strategy. Over several years\u2019 time and efforts are required to make sure that keywords related to the area of business including the brand name itself are ranking high on SERP\u2019s. This not only helps to drive traffic but also helps increase brand exposure and awareness. IKF \u2018s SEO team, arguably the <a href=\"https:\/\/development.ikf.in\/ikf\/seo-company-in-india\/\">SEO Expert in India<\/a>, is legendary and every month, we could get thousands of new members to your site through organic search (SEO) results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680f0a2 elementor-widget elementor-widget-heading\" data-id=\"680f0a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEM for your matrimony business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363ecc1 elementor-widget elementor-widget-text-editor\" data-id=\"363ecc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Along with social media and SEO strategies, devising a robust\u00a0SEM\u00a0plan can go a long way. To get quick attention of targeted audiences to your website PPC (Pay Per Click) Campaign works wonders. The marriage of cash, correct time and content for the PPC Ads strengthens the campaign efforts and becomes result oriented. Take e.g. of Anuroop Wiwah, Maharashtra\u2019s leading matrimonial website, IKF helped increase their sales, enhanced brand awareness and generate online leads by optimizing SEM strategies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b47f9 elementor-widget elementor-widget-heading\" data-id=\"26b47f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Video Promotion for your matrimony business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-873f8b0 elementor-widget elementor-widget-text-editor\" data-id=\"873f8b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Videos alone can give a run for the money when compared to other marketing services. Videos are a powerful tool to convey information, customer feedback, earn trust, boost sales, increase engagement, encourage social sharing, and staggering click-through-rates on video emailers. What more? Chances of people searching your website on Google double if your website contains relevant videos. A successful couple of stories, registration explainer videos, new app launches etc can be shared on social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96e6c10 elementor-widget elementor-widget-text-editor\" data-id=\"96e6c10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To know more about matrimonial portal design and how it can work for your business, get in touch with I Knowledge Factory Pvt. Ltd \u2013 the <a href=\"https:\/\/development.ikf.in\/ikf\/services\/web-design-agency\/\">best\u00a0website development company in Pune<\/a>. Our services will give you a head start and compel your customers to stop in their tracks. You can call us at\u00a0<a href=\"tel:+918888866110\">+91 8888866110<\/a>\u00a0or email us on\u00a0<a href=\"mailto:sales@ikf.co.in\">sales@ikf.co.in<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8efca17 elementor-hidden-mobile\" data-id=\"8efca17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3da8c36e elementor-widget elementor-widget-theme-post-featured-image\" data-id=\"3da8c36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71aee9 elementor-widget elementor-widget-shortcode\" data-id=\"d71aee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-422c92b elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"422c92b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9b6e484\" data-id=\"9b6e484\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d73a7e1 elementor-widget elementor-widget-shortcode\" data-id=\"d73a7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8bcb4 elementor-widget elementor-widget-theme-post-featured-image\" data-id=\"8d8bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Today, the key facilitator for arranged marriages in India is not limited to our uncles and aunties or neighbours or well-wishers or Punditji\u2019s for that matter, they are the matrimonial websites that stand testimony to the wedlock of two souls.<\/p>\n","protected":false},"author":5,"featured_media":26352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-20252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Matrimonial Business: Top Digital Marketing Strategies<\/title>\r\n<meta name=\"description\" content=\"Explore 7 easy ways to effectively promote your matrimonial business online in 2020, boost visibility, and attract more clients with proven strategies.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Matrimonial Business: Top Digital Marketing Strategies\" \/>\r\n<meta property=\"og:description\" content=\"Explore 7 easy ways to effectively promote your matrimonial business online in 2020, boost visibility, and attract more clients with proven strategies.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/development.ikf.in\/ikf\/blog\/digital-marketing-for-matrimonial-sites\/\" \/>\r\n<meta 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