{"id":20318,"date":"2022-09-15T17:33:36","date_gmt":"2022-09-15T12:03:36","guid":{"rendered":"https:\/\/development.ikf.in\/ikf\/?p=20318"},"modified":"2024-12-13T16:41:20","modified_gmt":"2024-12-13T11:11:20","slug":"10-ultimate-digital-marketing-ideas-this-festive-season","status":"publish","type":"post","link":"https:\/\/development.ikf.in\/ikf\/blog\/festive-digital-marketing\/","title":{"rendered":"Light it up: Digital Marketing Strategies and Ideas in Festivals"},"content":{"rendered":"\t\t
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Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying \u2013 \u201cArrest yourself in the magnificent colors and designs at Rama\u2019s. New Stock Available!\u201d Or even my salon lady drops me an email about latest offers and appointment confirmations. They are so particular about it, that I get tempted to buy into stuff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Just imagine, if these typical stores and salons are gearing up to wear the digital attire, what do you choose to wear this festive season? Don\u2019t go lame over the growing competition. We will equip you with ten dependable digital marketing tips that will give you a headway in this festive season.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Revamp Your Website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yes. A to-do thing right away! Change the design layout and images on the website and replace them with every festive occasion. For. E.g. If it is Diwali time, add some virtual lights or tinsel around your website. Add some sparkle and traditional\u00a0diyas<\/em>\u00a0with human figures. It\u2019s also a good idea to use brighter colors and attractive patterns to your layout. Get your creative ideas out of the rack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Go Blogging<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If your website doesn\u2019t include a blog post section, it is like a body having no soul. Blogging is trending and you must catch up on it.\u00a0 If you are selling unique items like handcrafted copperware, you could do a series of posts about the rare and antique collections for\u00a0Dassera, Diwali\u00a0<\/em>etc. You could also pen a blog with gift suggestions for friends & family.<\/p>

If you are a modern cloud technology company, show your potential tech-savvy clients about the jaw-dropping offers you have on the shelf.<\/p>

If you are a classy accessory online store, write about how to accessorize festive clothing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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3. Post Workplace & Sponsor Updates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A great way for the customer base to feel at home or friendly is by posting pictures of festive celebrations at your workspace on social media platform. Also, don\u2019t miss this grand opportunity to showcase the people working behind the scenes \u2013 staff, volunteers, sponsors, acts, participants etc. This expression brings social interaction to a personal level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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4. Brand Up Your Persona:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Remember, you are known by your brand, your persona. Branding the festival is paramount. First impressions count and your marketing collateral, offline and online, must project your festival professionally and should highlight your personality. You could use discount flyers that can also have downloads on your website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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5. Optimize Your Website & Searches:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Picture this, you are all suited up for a date that you have been looking forward to. But, your partner ditches you last moment. How would you feel? The same way, if your website doesn\u2019t land up on the first three SERP\u2019s with the trending festive keywords, you are going nowhere. Also, make sure that your website\u2019s loading speed (particularly mobile sites) is competent enough. Optimize your servers and make sure everything is in perfect working condition and that your website doesn\u2019t crash last moment.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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6. Flow with a Hashtag<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A hashtag will help you build an online audience and a targeted following. Don\u2019t miss out on these, #feelingfestive #festiveseason #christmasshopping #diwalibonanza #navratrispecial #designerwear #tapestry #mood #discounts #cashbacks #festivealert and so many others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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7. Work on Your PR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whether it\u2019s the online or offline world, let them know you exist! And, not just exist, but with a bang! If you know of any fashion or domain bloggers in town, rope them in your \u2018brandvertising\u2019 package. Yes, they are influencers and they have countless followers. You could also tag and tweet media outlets about your festival highlights and grab their attention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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8. Video Video Everywhere<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recently, IKF<\/a> shot brief videos of employees performing the Ganpati puja in the office and dancing on the beats of the traditional\u00a0dhol<\/em>\u00a0during\u00a0visarjan.<\/em>\u00a0Believe me, the viewer statistic was stunning. Videos are crowd pullers, they engage and enthral the followers. This is invaluable content for your social networking \u00a0platforms. Also, go live, tweet and share the posts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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9. Make Creativity Handy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Whatever you have planned so far for the main event or your festival, like the creative designs, logos, patterns, layouts, content etc. use them to spread the word through Account Managers and higher officials mobile phone numbers. The clients are reminded that they are remembered, while the prospective clients are impressed by the timing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10. Grab Eyeballs Via Emailers:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Boost your email marketing campaigns with an apt call to action, limited offers, headlines, etc. to grasp the eyeballs. Display discounts, bonanza, and coupon code offers, buyers love all this.<\/p>

Subject lines of emailers are crucial. Statistics state that 69% of audience does not open the emailers looking at the subject line itself and sends them to trash or spam. Personalize the headlines as much as you can. For e.g. \u2013 Use \u201cyour new e-book inside!\u201d instead of a simple \u201cthank you\u201d emailer, if a customer has made a purchase from your store.<\/p>

Headlines like, \u201cFor our beloved customers only\u201d, \u201cAn exclusive offer for you\u201d, \u201cDon\u2019t wear last year\u2019s styles,\u201d \u201cAge-defying beauty tricks\u201d, \u201cNew must-haves for your office\u201d, \u201cOrange is the New Black. Flaunt it.\u201d Don\u2019t forget to keep your emailers in line with the festive imagery you\u2019re showcasing on your website and other social media platforms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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If you think, the above-mentioned tips are beyond your imagination for now, just outsource the job to IKF as it is the best digital marketing agency in Pune<\/a>. We will align a strategy that suits your customer behavior and you are sure to achieve better results than the previous year. Connect with us on \u00a0+91 88888 66110<\/a> or email us on\u00a0sales@ikf.co.in<\/a>.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Now, put on your party hats, some confetti and streamers around and soak in the festive season!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Every time my brick and mortar boutique designer fills up a new stock, he drops me a message saying \u2013 \u201cArrest yourself in the magnificent colors and designs at Rama\u2019s.<\/p>\n","protected":false},"author":5,"featured_media":22421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[39],"tags":[],"class_list":["post-20318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\r\n10 Digital Marketing Ideas for Festive Seasons<\/title>\r\n<meta name=\"description\" content=\"Explore 10 ultimate digital marketing ideas to boost your brand this festive season. 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