{"id":20421,"date":"2022-09-15T18:00:54","date_gmt":"2022-09-15T12:30:54","guid":{"rendered":"https:\/\/development.ikf.in\/ikf\/?p=20421"},"modified":"2025-03-31T17:43:30","modified_gmt":"2025-03-31T12:13:30","slug":"the-scope-future-of-seo-in-india","status":"publish","type":"post","link":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/","title":{"rendered":"How The Future Of SEO Is Transforming Digital India"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tWith most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing. Everybody is going digital nowadays. There are a large number of internet users in the world as of 2020 which gives all businesses a huge opportunity to prosper with the proper use of online marketing. Naturally, the best way your business is going to get noticed is if it is found easily on search engines. This is where SEO plays a significant role. There are 3 major players currently in the search engine business i.e. Google, Bing & Yahoo with Google being the most popular.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

As the owner of a leading SEO company in India<\/a>\u00a0called I Knowledge Factory(IKF) , I believe SEO can only get bigger in the years to come and is certainly going to help businesses grow exponentially with their online presence. There\u2019s a large section of businesses which believe SEO is the key to their online success. Hey guys, this is Ashish Dalia & today we\u2019re going to look at a few SEO trends which we believe will rule the roost in the years to come:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. Webpage Parameters (Core Web Vitals)<\/strong><\/h3>

Webpage parameters are a set of specific components that help Google assess a webpage\u2019s overall user experience. The websites with a better user experience are preferred by Google\u2019s algorithm and are ranked higher in their search engine reports. The three most important vitals you need to take care of are: largest content paint, first input delay & cumulative layout shift.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2. Artificial Intelligence<\/strong><\/h3>

Artificial Intelligence or AI as it is popularly known is a revolutionary technology that has changed the way we interact online. You should alter you SEO strategy according to Google\u2019s AI Algorithm as it will influence your ranking greatly. RankBrain algorithm plays an important role in Google\u2019s ranking factors for SERP results. The algorithm will study different behavioral patterns of the users such as click-through rate, average time spent on any page and other patterns. You can come up with fresh, original, highly engaging and readable content that offers useful information to users. This will help your website rank higher in the search engine results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3. Voice Search<\/strong><\/h3>

Digital marketing has made it easier for political campaigns<\/a> to reach their target audience at a lesser cost compared to that required for traditional marketing. Digital marketing is taking over traditional marketing in almost every category. Marketing teams are putting more budget over digital marketing and less towards traditional media. This same trend is also adopted in political campaigns.Nowadays, everyone has smartphones, tablets or laptops with handy voice assistants like Alexa, Siri or the Google assistant. They have made life much easier for all of us as we can search for whatever we want without having to tediously type on a keyboard and work with just a simple voice command. According to a recent survey, more than 50% of households will have a smart speaker in their house by 2022. Voice search technology has gained popularity across the globe due to the convenience it offers to users. You need to optimize your website for voice search<\/a>. Here, the only thing that you need to focus on are the keywords that you use. You need to keep yourself in the customer\u2019s place and think about phrases people generally use to give a voice command.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4. Google\u2019s EAT Principle<\/strong><\/h3>

The EAT principle of Google refers to Expertise, Authoritativeness, and Trustworthiness. Google uses these factors to determine whether you are offering useful, relevant content to visitors or not. Make sure your website has the best original content which is relevant. Try and understand the needs of your consumer and create content accordingly.<\/p>

Constantly updating yourself about new trends & practices adopted by companies is the need of the hour. SEO metrics & parameters also keep changing with time and the best way to stay ahead of the game is to hire a competent SEO company in Pune<\/a> to handle your website.<\/p>

If you\u2019re looking for an agency to handle your SEO needs, do check out I Knowledge Factory Pvt. Ltd. (IKF). IKF is a leading digital marketing company in Pune<\/a> that offers a full-range of digital services, including dedicated content marketing services.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tTo connect with us for a free consultation session, drop us a mail on\u00a0sales@ikf.co.in<\/a>\u00a0or call us on\u00a0+91 88888 66110<\/a>.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"The\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With most of the world going through a pandemic & everybody having to work from home, the most effective & influential type of marketing in the current scenario is digital marketing.<\/p>\n","protected":false},"author":5,"featured_media":22416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[42],"tags":[],"class_list":["post-20421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"\r\nFuture Of SEO In India - Trends Shaping Digital Growth<\/title>\r\n<meta name=\"description\" content=\"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.\" \/>\r\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Future Of SEO In India - Trends Shaping Digital Growth\" \/>\r\n<meta property=\"og:description\" content=\"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/\" \/>\r\n<meta property=\"og:site_name\" content=\"I Knowledge Factory\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-09-15T12:30:54+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-03-31T12:13:30+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1240\" \/>\r\n\t<meta property=\"og:image:height\" content=\"529\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"IKF Web\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"IKF Web\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/\"},\"author\":{\"name\":\"IKF Web\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#\\\/schema\\\/person\\\/2d71d038c78a68aafe841d76445af4a9\"},\"headline\":\"How The Future Of SEO Is Transforming Digital India\",\"datePublished\":\"2022-09-15T12:30:54+00:00\",\"dateModified\":\"2025-03-31T12:13:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/\"},\"wordCount\":755,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/The-Scope-Future.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/\",\"url\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/\",\"name\":\"Future Of SEO In India - Trends Shaping Digital Growth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/The-Scope-Future.jpg\",\"datePublished\":\"2022-09-15T12:30:54+00:00\",\"dateModified\":\"2025-03-31T12:13:30+00:00\",\"description\":\"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/The-Scope-Future.jpg\",\"contentUrl\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/The-Scope-Future.jpg\",\"width\":1240,\"height\":529,\"caption\":\"The Scope & Future Of SEO In India\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/blog\\\/future-of-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO\",\"item\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/category\\\/seo\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How The Future Of SEO Is Transforming Digital India\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#website\",\"url\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/\",\"name\":\"I Knowledge Factory Pvt. Ltd.\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#organization\"},\"alternateName\":\"I Knowledge Factory Pvt. Ltd.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#organization\",\"name\":\"I Knowledge Factory Pvt. Ltd.\",\"alternateName\":\"I Knowledge Factory Pvt. Ltd.\",\"url\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/ikf-logo-svg.svg\",\"contentUrl\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/wp-content\\\/uploads\\\/ikf-logo-svg.svg\",\"width\":206,\"height\":116,\"caption\":\"I Knowledge Factory Pvt. Ltd.\"},\"image\":{\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/development.ikf.in\\\/ikf\\\/#\\\/schema\\\/person\\\/2d71d038c78a68aafe841d76445af4a9\",\"name\":\"IKF Web\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Future Of SEO In India - Trends Shaping Digital Growth","description":"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Future Of SEO In India - Trends Shaping Digital Growth","og_description":"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.","og_url":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/","og_site_name":"I Knowledge Factory","article_published_time":"2022-09-15T12:30:54+00:00","article_modified_time":"2025-03-31T12:13:30+00:00","og_image":[{"width":1240,"height":529,"url":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg","type":"image\/jpeg"}],"author":"IKF Web","twitter_card":"summary_large_image","twitter_misc":{"Written by":"IKF Web","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#article","isPartOf":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/"},"author":{"name":"IKF Web","@id":"https:\/\/development.ikf.in\/ikf\/#\/schema\/person\/2d71d038c78a68aafe841d76445af4a9"},"headline":"How The Future Of SEO Is Transforming Digital India","datePublished":"2022-09-15T12:30:54+00:00","dateModified":"2025-03-31T12:13:30+00:00","mainEntityOfPage":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/"},"wordCount":755,"commentCount":0,"publisher":{"@id":"https:\/\/development.ikf.in\/ikf\/#organization"},"image":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/","url":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/","name":"Future Of SEO In India - Trends Shaping Digital Growth","isPartOf":{"@id":"https:\/\/development.ikf.in\/ikf\/#website"},"primaryImageOfPage":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#primaryimage"},"image":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg","datePublished":"2022-09-15T12:30:54+00:00","dateModified":"2025-03-31T12:13:30+00:00","description":"Explore the scope and future of SEO in India. Learn how SEO is evolving and its growing impact on digital marketing strategies, business growth, and online visibility.","breadcrumb":{"@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#primaryimage","url":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg","contentUrl":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/The-Scope-Future.jpg","width":1240,"height":529,"caption":"The Scope & Future Of SEO In India"},{"@type":"BreadcrumbList","@id":"https:\/\/development.ikf.in\/ikf\/blog\/future-of-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/development.ikf.in\/ikf\/"},{"@type":"ListItem","position":2,"name":"SEO","item":"https:\/\/development.ikf.in\/ikf\/category\/seo\/"},{"@type":"ListItem","position":3,"name":"How The Future Of SEO Is Transforming Digital India"}]},{"@type":"WebSite","@id":"https:\/\/development.ikf.in\/ikf\/#website","url":"https:\/\/development.ikf.in\/ikf\/","name":"I Knowledge Factory Pvt. Ltd.","description":"","publisher":{"@id":"https:\/\/development.ikf.in\/ikf\/#organization"},"alternateName":"I Knowledge Factory Pvt. Ltd.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/development.ikf.in\/ikf\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/development.ikf.in\/ikf\/#organization","name":"I Knowledge Factory Pvt. Ltd.","alternateName":"I Knowledge Factory Pvt. Ltd.","url":"https:\/\/development.ikf.in\/ikf\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/development.ikf.in\/ikf\/#\/schema\/logo\/image\/","url":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/ikf-logo-svg.svg","contentUrl":"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/ikf-logo-svg.svg","width":206,"height":116,"caption":"I Knowledge Factory Pvt. Ltd."},"image":{"@id":"https:\/\/development.ikf.in\/ikf\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/development.ikf.in\/ikf\/#\/schema\/person\/2d71d038c78a68aafe841d76445af4a9","name":"IKF Web"}]}},"_links":{"self":[{"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/posts\/20421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/comments?post=20421"}],"version-history":[{"count":0,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/posts\/20421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/media\/22416"}],"wp:attachment":[{"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/media?parent=20421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/categories?post=20421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/development.ikf.in\/ikf\/wp-json\/wp\/v2\/tags?post=20421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}