{"id":28311,"date":"2023-06-21T09:53:52","date_gmt":"2023-06-21T04:23:52","guid":{"rendered":"https:\/\/development.ikf.in\/ikf\/?p=28311"},"modified":"2025-03-31T17:11:15","modified_gmt":"2025-03-31T11:41:15","slug":"building-a-great-culture-reducing-attrition-insights-from-ashish-dalia-ceo-of-i-knowledge-factory-pvt-ltd","status":"publish","type":"post","link":"https:\/\/development.ikf.in\/ikf\/blog\/create-a-positive-working-environment\/","title":{"rendered":"How to Create a Positive Working Environment for Your Team"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28311\" class=\"elementor elementor-28311\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e0a9a4 elementor-section-full_width cust-container blog-post-intro elementor-section-height-default elementor-section-height-default\" data-id=\"1e0a9a4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a2ef5e8 blogintrocolone\" data-id=\"a2ef5e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91a1765 elementor-widget elementor-widget-text-editor\" data-id=\"91a1765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><em>&#8220;Culture is not just one aspect of the game\u2014it is the game.&#8221; <\/em>&#8211; Lou Gerstner<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30255c elementor-widget elementor-widget-text-editor\" data-id=\"d30255c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The inspirational words of Lou Gerstner, the former CEO of IBM, come to my mind as I sit down today to write this blog post.\u00a0<\/p><p>As the owner and CEO of IKF, one of the most experienced and reputed digital marketing and <a href=\"https:\/\/development.ikf.in\/ikf\/website-design-company-in-india\/\">website design companies in India<\/a>, I firmly believe that building a great culture is the cornerstone of any successful organisation.<\/p><p>Many businesses, no matter how great or \u201cemployee-friendly\u201d they claim to be, often tend to face the challenge of high attrition rate. I mean let\u2019s face it\u2014gone are the days when employees stayed with one organisation for their entire careers.\u00a0<\/p><p>Nowadays, individuals seek not just a job, but an experience\u2014a sense of belonging and purpose that goes beyond a mere paycheck. This is where building a great culture comes into play.<\/p><p>Let me take you through some of my personal insights and strategies that we have implemented at IKF, the <a href=\"https:\/\/development.ikf.in\/ikf\/digital-marketing-company\/\">top digital marketing agency in India<\/a>, to build and foster a strong culture and reduce attrition.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b73fc elementor-widget elementor-widget-image\" data-id=\"a1b73fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-1.jpg\" class=\"attachment-full size-full wp-image-28313\" alt=\"digital marketing agency in india\" srcset=\"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-1.jpg 988w, https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-1-300x146.jpg 300w, https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-1-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cf9ea elementor-widget elementor-widget-heading\" data-id=\"99cf9ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>1.\t360\u00b0 Exposure to Various Departments<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64277f2 elementor-widget elementor-widget-text-editor\" data-id=\"64277f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>At IKF, we believe in providing cross-functional experience to employees allowing them to gain a comprehensive understanding of different aspects of our business and internal functioning.<\/li><li>By exposing them to various departments, we also aim to break down silos and encourage a culture of collaboration and knowledge sharing.<\/li><li>Exposure to a cross-functional environment also helps employees explore diverse career paths within the company, thus accelerating their overall growth.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfe177a elementor-widget elementor-widget-heading\" data-id=\"cfe177a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>2.\tExposure with Clients and During Interviews<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c51d0 elementor-widget elementor-widget-text-editor\" data-id=\"82c51d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>At IKF, we understand the significance of having a deep connection and understanding\u00a0between employees and clients. That&#8217;s why we encourage direct interactions between our clients and employees, not only to help develop a strong understanding of client expectations, but also build lasting relationships.<\/li><li>Client exposure instils a sense of ownership and accountability within employees.<\/li><li>We also involve them in the process of recruiting new hires. We believe their perspectives and insights can be of great value while selecting the right candidates that would perfectly fit into our company culture.<\/li><li>Their involvement in the interview process also enables them to strengthen their own interpersonal and evaluative skills.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d84029f elementor-widget elementor-widget-image\" data-id=\"d84029f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"988\" height=\"480\" src=\"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-2.jpg\" class=\"attachment-full size-full wp-image-28314\" alt=\"building a great culture &amp; reducing attrition in company\" srcset=\"https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-2.jpg 988w, https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-2-300x146.jpg 300w, https:\/\/development.ikf.in\/ikf\/wp-content\/uploads\/building-a-great-culture-2-768x373.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-147cf29 elementor-widget elementor-widget-heading\" data-id=\"147cf29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>3.\tSkip-level Meetings for Employee Perspective<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61334d9 elementor-widget elementor-widget-text-editor\" data-id=\"61334d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>At IKF, the provider of top-notch <a href=\"https:\/\/development.ikf.in\/ikf\/digital-marketing-company-in-india\/\">digital marketing services in India<\/a>, we conduct skip-level meetings that provide employees with a direct platform to express your viewpoints, concerns, and ideas openly, without any restraints.<\/li><li>During skip-level meetings, employees have the opportunity to engage directly with upper-level management, which helps break down barriers and promotes a culture of transparency and trust.<\/li><li>Through skip-level meetings, we ensure that the employees\u2019 voice is heard, their feedback is valued, and their aspirations are taken into account so that IKF grows as an organisation that makes informed decisions and drives a positive change.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53a3765 elementor-widget elementor-widget-heading\" data-id=\"53a3765\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>4.\tCreating a Core Team and Involving Employees<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7b3bc elementor-widget elementor-widget-text-editor\" data-id=\"ba7b3bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>We have created a core team consisting of representatives from different departments, who we actively involve in important meetings and discussions.<\/li><li>Through this initiative, they get an opportunity to make a direct impact on vital decisions.\u00a0<\/li><li>Furthermore, being members of the core team also provides them with a unique opportunity to experience first-hand how decisions are made at higher levels.<\/li><li>They also gain insights into the organisation&#8217;s vision, goals, and strategies, which in turn, enables them to look at things from a broader perspective.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d17be elementor-widget elementor-widget-text-editor\" data-id=\"96d17be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At IKF, great company culture, developing high-performing teams, and retaining high-quality talent is vital. And so it should be for every business that aims to sustain and survive in today\u2019s uber-competitive age.<\/p><p>If this has piqued your interest and is making you wonder how you can be a part of our vitrant and happening organisation, we would love to hear from you. Shoot us an email at <a href=\"mailto:careers@ikf.co.in\">careers@ikf.co.in<\/a> and we will gladly get back to you.<\/p><p>Also, if you\u2019ve long-term digital marketing goals, we can help you achieve them effectively as well. <a href=\"https:\/\/development.ikf.in\/ikf\/contact-us\/\">Contact the experts at IKF<\/a>, the leading digital marketing company in Pune, India, and let us craft just the perfect digital marketing roadmap for you!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d60ec0 elementor-hidden-mobile\" data-id=\"4d60ec0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cb96f4 elementor-widget elementor-widget-shortcode\" data-id=\"7cb96f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bf7264 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bf7264\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1730328\" data-id=\"1730328\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51728e5 elementor-widget elementor-widget-shortcode\" data-id=\"51728e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">[elementor-template id=\"25573\"]<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The inspirational words of Lou Gerstner, the former CEO of IBM, come to my mind as I sit down today to write this blog post. <\/p>\n","protected":false},"author":5,"featured_media":28318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[39],"tags":[114,113,115,116,117],"class_list":["post-28311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-company-culture","tag-digital-marketing-agency-in-india","tag-digital-marketing-company-in-india","tag-how-to-build-great-company-culture","tag-tips-to-build-company-culture"],"acf":[],"yoast_head":"<!-- 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